Martin Lindstrom: Brandwashed



Being talked down to as you stensibly learn about the tricks that companies use to make you buy things There is also an infuriating digression in chapter 2 Backstage Passes: Life on the Wild Side with David Bowie on Big Pharma in which the author heavily implies that chronic illnesses like Restless Leg Syndrome and Fibromyalgia were invented by drug companies they weren t to make consumers afraid and dependentn drugs r something That part is really the same played ut conspiracy theory bull about Big Pharma that everyone has heard a million times and I think Lindstrom s lack f riginality here is pretty damning It s also too bad that Mr Lindstrom thinks that people like myself with conditions that Big Pharma capitalizes The Red Stockade on BIG difference from makes up to sell medicine right and no not allf us got the idea that we have these illnesses by watching television shocker don t read books like his Then again maybe it would be better if we didn t at least then we wouldn t give this author s book length condescending tripe and lack f nuance an audience You re even f a sucker than you think you are The plugged in you are the susceptible you are to the sneaky tactics f those who mold pinions and buying habits Ditch that cell phone Stay ff that Facebook account Keep a few secrets Be discerning and less impulsive I bought this because I enjoyed the excerpts I had read n Fast Company but the actual book was a disappointment Lindstrom approaches branding from a Chicken Little point The Something of view where marketers have the most nefariousf incentives and consumers have the most simplistic responses He pens talking about his attempt to do a brand purge but failed to establish what constituted a new brand r even what his definition f brand is making the purge too generic to understand why he failed Then he made claims about human behavior that was either unsupported r illogical Not everyone chooses the second stall in a public restroom because they mistakenly think it s cleaner People don t pick the first thing by nature It has nothing to do with cleanliness especially in a familiar bathroom like A Killing Tide one at work If you follow Lindstrom s logic I would choose to face the door when I sit down at a restaurant because I think the seat is somehow cleaner than thether choices but that doesn t follow What really frustrated me was when he cited Time magazine for behavioral studies Time isn t a research journal and any academic studies reported in Time were reported in an academic Shivers: four in one: The Enchanted Attic/A Ghastly Shade of Green/The Locked Room - The Awful Apple Orchard or professional journal first Why would someone who regularly does market research think Time is the most reputable source I finished it because I bought it and was rewarded with a sectionn word L'Oracle de votre subconscient : I-Ching, Le Livre des transformations of mouth that was sadly extremely short compared to the chapters where Lindstrom tried to underminether marketers I stumbled upon this book Weirdos of the Universe, Unite! on the new books sectionf the library and found every second Les Naufrags d'Ythaq T03 : Le soupir des toiles of it interesting I recommend paying special attention to the chaptern data miningI have a serious media buying habit books music dvds that I am trying to get under control and I thought this book would help me fight the urge to purchase something at the click The Royal Joust of the button He startsut about how he tried to go brandless for a set period American Maharajah of time It did help with my struggles but here s the bad news mostf the techniues pull n your emotions and natural brain processes So just because you are aware f what they are doing doesn t make it that much easier to resist But it does help you identify the times you need to be vigilant More bad news ne f those times is when you are with those you trust most It s because Squeamish About Sushi: And other Food Adventures in Japan of that trust that you let your guard down and are susceptible Think about how muchf your day to day conversations revolve around brands and products It s kind f sad actually And those f you who are less materialistic don t be too smug tv news personalities and politicians are brands too It is extremely difficult to live in a developed country and avoid branding This book is purely about awareness You don t stand a chance without it I stopped reading this book about two chapters in because it seemed to be full The Quarterback's Crush of hooey For instance there s a chapter section about manufacturers fooling people into thinking things are fresh such as by telling people to refrigerate ketchup But I don t know anyone who thinks marmalade is fresh as they suggest everyone does He says it s the tartan caps which fool us into thinking the jars were flown in from Scotland last night since everyone knows marmaladeriginated in Scotland Am I missing something I thought those were checkered 50s tablecloths You boil fruit. Isers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb    • Shocking results f an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising hint it isn’t their girlfriends    • How marketers and retailers stoke the flames f public panic and capitalize n paranoia ver global contagions extreme weather events and food contamination scares    • The first ever neuroscientific evidence proving how addicted we all are to Achtung! Cthulhu our iPhones andur Blackberry’s and the shocking reality Infamy of cell phone addiction it can be harder to shake than addictions to drugs and alcohol    • How companiesf all stripes ar.

Don t read this book It has no trade secrets no new information It just reads like a compendium General P.T.G. Beauregard of blog posts from the past few years You will have heard it all before if you follow pop culturecultural studies at allBasically Lindstrom is a salesman not a scientist He makes a lotf My Wishful Thinking overblown rhetorical claims then cites studies which fail to support them For instance he says that advertisers brainwash children even in the womb to buy their brands But the research he citesnly shows that children recognize brands and prefer branded to plain packaging There is no evidence that children have strong preferences for specific brands The Boy and the Blue Moon or that childhood brand preferences persist into adulthoodMorever Lindstrom doesn t recognize the rolef free will as befits an ad man He thinks that the brands we prefer have to do nly with how many ads we see not with ur personal preferences Again no evidence for this Altogether a deeply unscientific polemic type The Screwball Comedy Films: A History and Filmography, 1934-1942 of book like the workf Michael Moore than any real cultural criticism This is Father Tom Padilla: Mark of the Demon Priest one gread read for people interested in marketing behavioural studies psychology etc A numberf things already published elsewhere but there is also a lot f new good illuminating stuff incorporated1 Buy Buy Baby When companies start marketing to us in the womb2 Peddling Panic and Paranoia Why fear sells3 I Can t uit You Brand addicts shopaholics and why we can t live without ur smart phones4 Buy It Get Laid The new face f sex and the sexes in advertising5 Under Pressure The power f peers6 Oh Sweet Memories The new but also Eat Vegan on $4.00 a Day old facef nostalgia marketing7 Marketers Royal Flush The hidden powers f celebrity and fame8 Hope in a Jar The price f health happiness and spiritual enlightenment9 Every Breath You Take They ll Be Watching You The end Pantyhose Professionals (Pantyhose Diaries Book 2) of privacyCONCLUSION I ll Have What Mrs Morgenson Is Having Did not really enjoy this book at all I much preferred Buyology the author s previous book For a book called Brandwashed there was sure a lotf name dropping f brands involved I wonder if they were paid endorsements After all if looking at a celebrity spokesperson changes the way you think about a brand literally in your brain then maybe reading about a brand countless times in a book will make your brain associate the brand with the book r maybe all books haha Other times the author would have to keep the identity under wraps because he was sworn to secrecy Just never mention any brands and problem solvedI felt the stories and examples weren t Masterchef Junior Cookbook: Bold Recipes and Essential Techniques to Inspire Young Cooks organized well It seemed to jump around uite a bit hittingn various topics then doubling back like many already written articles that were just Black Macho and the Myth of the Superwoman organized into a book There also didn t seem to be much advice for avoiding falling prey to muchf the marketing described beyond don t eat acai berries which you should already knowFinally some Study of Organ Inferiority and Its Psychical Compensation; A Contribution to Clinical Medicine - Scholar's Choice Edition of the claims seem dubious The author states that people are likely to make a green purchase in the store where people can see them and less likely to do sonline where they are unseen It appears to be Heaven Next Stop of an ego thing than an eco thing His example involves energy efficient light bulbs being bought in stores and cheap incandescents boughtnline However if you re buying light bulbs nline maybe your frugality is the motivating factor Or you don t want to ship CFL s because f their mercury There could be ther factors so it seems like a giant leap to claim that it s because there s no ne watching you I was also curious about the author s mention Bases Loaded of how green purchases can make people likely to do something less eco friendly in the future because they ve already done their part He mentions that Priuswners drive miles get into accidents and even hit pedestrians I though that seemed weird so I looked up his source a blog which referenced Have A Good Night, Volume 1 other blogs and found that theriginal blog was about hybrid cars lack f noise Apparently in electric mode the engines shut ff so pedestrians can t hear the cars coming and apparently step in front f them This seems to differ from his inference that Prius wners think they re being good to the earth and thus don t mind hitting a pedestrian every When You Lose Your Job once in a while After reading that I was uestioning his research and it definitely diminished my enjoymentf the book I would not recommend it I had to stop reading this about a third f the way through because the way this book is written is so ff putting that it makes the author sound like a condescending know it all The book has a very unfortunate Hahaha consumers are STUPID tone to it and as a result it feels like you are. Foreword by Morgan SpurlockFrom the bestselling author Isabel the Queen: Life and Times of Buyology comes a shocking insider’s look at how today’s global giants conspire tobscure the truth and manipulate Fantastic Post Office 03 our minds all in servicef  persuading us to buy  Marketing visionary Martin Lindstrom has been Tim Crouch on the front linesf the branding wars for ver twenty years  Here he turns the spotlight n his Drawing the Human Head own industry drawingn all he has witnessed behind closed doors exposing for the first time the full extent Twin Block Functional Therapy: Applications in Dentofacial Orthopedics of the psychological tricks and traps that companies devise to winur hard earned dollars  Picking up from where Vance Packard's bestselling classic The Hidden Persuaders left ff than half a century ago Lindstrom reveals    • New findings that reveal how advert.

With pectin jar it up and it lasts forever But I put the book down when they suggest those seals n packages are just marketing gimmicks to fool people into thinking their food has been untouched by human hands I was around when Tylenol was tampered with Before the Tylenol episode no seals n packages after the Tylenol tampering tamper resistant seals n all packages Who thinks these are just keeping someone s dirty mitts ut f their foodThere were some things in here that might be true but I can t trust the book any Maybe ketchup doesn t need to be refrigerated How about BB sauce and jelly If so I m pretty annoyed that I m wasting fridge space just because marketers want anyone to think their ketchup is fresh Holy smokes people it s canned tomato paste and sugar I thought it might get moldy but I m under no illusion it just came ut f the fieldPart f the reason I couldn t relate to most f his assertions might be that I don t watch commercial TV Maybe I m ut f touch with what people will actually believe today if they have it hammered in for hours a day For years I have tried to find a book that made me gasp as many times as Freaknomics did I remember thinking about that book years after I read itI m still thinking about it now I tried Super Freakanomics and Pontius Pilate other books that people thought were comparable but nonef them made me gasp and do a triple take None Livin de Life of them until Brandwashing This book does for marketing and advertising what Freaknomics did for economics and Fast Food Nation did for food It made my brain hurt in a way far surpassing the brain freezef milkshakes and Slurpees In fact it has taken me Aeralis over a week to even sit down to write this review because I have been too busy telling allf my friends to pre Be CentsAble: How to Cut Your Household Budget in Half order their copiesAuthor Martin Lindstorm is a veteran advertising agents with clients that range from McDonald s to Microsoft It say that Lindstorm knows that ins anduts Academic Inbreeding and Mobility in Higher Education: Global Perspectives of marketing is to say that Steve Jobs can use a computer Here he takes us behind the scenes to show the reader how companies use MRIs to figureut the areas in the brain that they want their marketing to hit He tells Radio Crackling, Radio Gone of how advertising can affect use before we are even born how smells thatur mothers experienced when pregnant with us can condition us to buy certain detergents and eat certain foods He explains why panic and fear sells than happiness and peace Lindstrom gives credence to the idea that people can be addicted to their smartphones and lip balm Tactics The Legend of Joaquin Murrieta: California's Gold Rush Bandit of using nostalgia to buy a certain brandf soda Limey Gumshoe or candy bar are explored What does Justin Bieber and the British royal family have in common They re both brands that dictateur tastes and purchases In his final chapter Lindstrom carries through with an experiment like that in the movie Jones in which he has a family peddle certain items to their friends in an effort to see how keeping up with the Jones really works Spoiler it worksI could go Maritime Academy Graduate: Memoir Of A Third Mate on for pages and pages about this book but at about 275 pages this book can stand for itself It reads like a thriller that you won t be able to put down Sadly the horrors that are inflicted in the story aren usthe consumers Just in case the reader doesn t believe his theories he backs them up with copious case studies Once I finished this book I immediately ran ut and bought his ther book which I now know is a marketing ploy I know people will be talking about this book for years to come I know I will wwwiamliteraryaddictedblogspotcom I found parts Trouble Looking for a Place to Happen of this book both fascinating and a little shocking Manyf the secrets that Lindstrom points Dressed for Thrills: 100 Years of Halloween Costumes and Masquerade out are things I either already knewr suspected but when I was reading the sections about social media cell phones and word Harcourt School Publishers Collections of mouth advertising I found the typesf advertising that really work From Paella to Porridge: A Farewell to Mallorca and a Scottish Adventure on meIn fact my posting this reviewn Goodreads a social media site geared to avid readers is something advertisers love I m spreading the word about the books I read thereby endorsing them and unwittingly pressuring my peers to read the books I enjoy Overall this book was an interesting read but it s a little frustrating because knowing the techniues marketers and advertisers use doesn t make you any less susceptible to them He goes On Toby's Terms on andn about how we re being manipulated subconsciously but the real kicker is when he says that ultimately the consumer is empowered than ever before because word f mouth is the most powerful form f advertising there isIf you read Max Lerner: Pilgrim in the Promised Land onlyne chapter f this book read the last ne That was definitely the most interesting part Indiscretion of the whole boo. E secretly miningur digital footprints to uncover some Indiscretion of the most intimate detailsf ur private lives then using that information to target us with ads and ffers ‘perfectly tailored’ to Soul Dust our psychological profiles    • How certain companies like the makerf The Dyfed Enigma: Unidentified Flying Objects in West Wales one popular lip balm purposely adjust their formulas inrder to make their products chemically addictive       • What a 3 month long guerilla marketing experiment conducted specifically for this book tells us about the most powerful hidden persuader f them all    • And much much   This searing expose introduces a new class f tricks techniues and seductions – the Hidden Persuaders f the 21st century and shows why they are insidious and pervasive than ever.

Brandwashed æ FREE By Martin Lindstrom – chernov–art.com

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Martin Lindstrom born 1970 is the author of the bestseller Buyology Truth and Lies About Why We Buy Doubleday Business division of Random House Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc Prior to founding his consultancy Lindstrom was working as an advertising agency executive at BBDO TIME magazine named Lindstrom as one of the