Jo Piazza: Celebrity Inc

BOOK KINDLE Celebrity Inc author Jo Piazza – chernov–

35 Interesting look at he very big business of celebrity especially from a branding standpoint Rounding down for a few The Compatibility Gene things stated as facthat struck me as pure assumption or at least not very deeply investigated ie I m not sure you can lay Jersey Shore and assorted Housewives and faux backwoods duck hunters suarely at Ecos Del Desierto the feet ofhe American consumer s insatiable need and absolve I Am Princess X the media companies of any blame at all in creatinghese atrocities As an avid reader of celebrity gossip magazines websites and memoirs I hought I knew a bit about how celebrity works At he very least I knew celebs often court he press and get paid for photo ops But from reading Jo Piazza s excellent expose Celebrity Inc I learned so many ways celebrities can and do earn money and position heir brands in what she calls The Great Adventure of the Dirty Pair (The Dirty Pair, the Hollywood Industrial Complex Tackling everything fromhe rise of Sea Jewel (Viking Trilogy, the celebrity baby market and its source Shiloh Jolie Pitt one ofhe most remarkable chapters in hat he numbers are so astronomical Pre-Suasion: Channeling Attention for Change to how Kim Kardashian outdid Paris Hilton inhe world of reality TV and its attended much Teach than fifteen minutes of fameo Tim McGraw s fragrance line how rap beefs boost sales and how celebrities popularity is measured Piazza offers up lessons Revenge Encyclopedia that have stayed with me everyime I read a magazine or see a piece of gossip Piazza also makes it clear hat whether it s creating a charitable image or creating a digital footprint celebrities must continue o innovate and analyze heir own images o stay in You Dont Know Me Like That the game lest someone new come along and usurpheir role in Iraq, the Contemporary State the power hierarchy Anyone active online will appreciate her chapter about Ashton Kutcher and his involvement inhe Dragonwatch (Wytch Kings, tech world which has both made him plenty of money via various income streams but pavedhe way for companies The Last Snowfall (Stand Tall, to capitalize on celebrity brands online Definitely worth reading for anyone interested inhe inner workings of Dry-Curing Pork: Make Your Own Salami, Pancetta, Coppa, Prosciutto, and More (Countryman Know How) the financing of celebrity persona and fame This is a veryhorough analysis of The Gin Closet the business of branding. Why do celebrities get paid so muchhan regular people The World That Came in from the Cold to do a jobhat seems Transportation! to affordhem Charming Ophelia the same amount of leisureime as most retirees What do Bush era economics have Dandruff to do withhe rise of Kim Kardashian How do Give Me Fever the laws of supply and demand explain whyhe stars of Teen Mom are on I Did Not Kill My Husband the cover of Us Weekly And how washe sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal After a decade spent oiling as an entertainment journalist and gossip columnist Jo Piazza asks he hard uestions about he business beh.

Oneself o maximize otal earnings hroughout and beyond a lifetime of being a celebrity It was very well written and I really enjoyed The Champion (Medieval Warriors Trilogy, the charts and graphshat supported he authors factsA great read by a person with years of experience in he industry Not only is it a great read for Cooking with Kandy (Will Cook for Love, those interested inhe entertainment business but for Murder in Tranquility Park (Ferrara Family Mystery, those who are interested inhe consumer bu How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can Million Dollar Cowboy (Cupid, Texas t recallhe exact referal but I Most Wanted (Psychic Hunters think it might have been mentioned in a Dan Kennedy newsletter a few months back The LessonArgument in Three SentencesThere is no real applicable lesson in here ashe book is basically a documentary in print detailing how Ketogenic Diet for Beginners the uote unuote famous actually makeheir money and play he fame game It also alksreveals a lot about A Good Neighborhood the mechanics ofhe entertainment business covering Close to Home (Sawyers Ferry, things like howo buy an oscar win I guess if you are The Dead Wont Die (Deadlands, tryingo be Risky the next Paris Hilton it may help you forecastprojectplan out your income streams but it s of a education on howhe game is played How My Ordinary Became Extraordinary than a playbook Why Read It Maybe you re not obsessed with celebrity like Fleur my wife is but if you are at all interested in learninghe economics of fame The Perfect Love Storm this is well worth a read And if you re not overtly interested in discovering how celebrities earnheir income you should Celebrity is one of Goblins on the Prowl the largest hottest and most in demand industries and as savvy entrepreneurs we should continueo stay abreast of other industries and how The Prophecy Con (Rogues of the Republic, they work especially if we wanto partner with a celebrity on an endorsement deal and Sahara Overland there a are only a few better wayso get attention in Spirit of the Revolution this day and agehan with a celebrity spokespersonKey Chapters Baby pictures how celebrities pit magazines against one another The Invisible You to bid for photos ofheir childrenReality TV how it works what it Josette (When Hearts Dare, takeso get on a show how much of it is really real etcWeight loss can you believe some people gain weight just so House of Cards they can get paido Ind celebrityMake no mistake Celebrity is an industry Never in Hes My Brother the course of human history hashe market for celebrities been as saturated as it is The Pauper and the Princess today Nearly every day most Americans will consume something a celebrity is selling a fragrance a sneaker a song a movie a show aweet or a photo in a magazineWith The Making of the Habsburg Monarchy, 1550-1700 the benefits of Piazza’s uniue accesso A Christmas Scandal (Christmas the celebrity market Celebrity Inc explains in detail what generates cash forhe industry and what drains value faster han a starlet downs cChampagne in welve fascinating case studies Tito Santanas Tales from the Ring thatackl.

Ose it in Biker Daddy the spotlightCelebutantes people who are famous for being famous and howo Healing Trauma turn fame into a careerPerfume ever wondered whyhere are so many celebrity perfumes out The Accidental Engagement (Chance Romance, there and whyhey re marketed Ransom the wayhey areFeuds how launching a fight even a fake one with another celebrity can mean you both make moneyInternet how Ashton Kutcher pioneered on Twitter and how celebrities are getting paid No Journeys End to advertise onlineAmerican Idol all abouthe show and how it was created The Merry Viscount (Widows Brew, to make money as well ashe fame of The Way Back those who do and don winCharities how celebrities use charities Thieves of Mercy (Samuel Bowater, to boostheir imageConsistency he importance of maintaining a consistent and reliable image o Hollywood successFame after death some deceased stars are making money decades after Life In The Slow Lane their deathhan living onesConsumption Method AudioeBookPaperback etc Given it s not a how The Devils Temptation to style bookhat I felt I needed o ake notes on I ve opted for Its the Best Day Ever, Dad! the audiobook version There are some really interesting facts stats and numbers shared inhe book Lives of the Circus Animals that I would have likedo note down Rides a Stranger though and some reviews refero charts and graphs being in he bookOther Similar Books Worth Checking Out Celebrity Leverage Insider Secrets o Getting Celebrity Endorsements Instant Credibility and Star Powered Publicity or How Crossing Brooklyn Ferry to Make Your Business Plus Yourself Rich and Famous Jordan McAuley If you wanto go down Gretchen the path of using a celebrityo promote your business project or charity Jordan s book covers Straits of Fortune the howo Harrys Pony that Celebrity Inc left outTrust Me I m Lying Confessions of a Media Manipulator Ryan Holiday Ryan pulls backhe curtains on he media and blogosphere in a similar way but Ryan mixes his own experiences in with he investigatorreporter angleWhat Was Missing The celebrity industry is so large Sister, Sister Where does the sun go at night thathis book could become a series exposing every Venus Adonis and A Lovers Complaint trick underhe sun celebrities use o cash in on heir fame There isn Mistress t one specific monetisation strategy I was left wantingo know about but a sports version of Memories of Muhammad this book is something I would really enjoy. E celebritieshe way industry analysts would dissect any consumer brand“An economist at heart Jo Piazza has consistently dug deeper o ry Mini Manuel de Biologie molculaire - 4e d. - Cours QCM QROC to figure out why celebrities behavehe way JK they do and whathe conseuences of The Wolves of St. Peters their behavior will be This book puts celebrities in context but it also putshe consumer of celebrity in context No one should feel bad about enjoying pop culture but Crossing the Line they should understand how it is being marketedo Causing a Scene them Celebrity Inc giveshe reader he ools Hurricane Hazel to do exactlyhat” Bonnie Fuller President of HollywoodLifecom.

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Jo Piazza is an award winning journalist editor digital content strategist and authorHer latest book How to be Married will be released by Penguin Random House in April 2017Her novel The Knockoff became an instant international bestseller in May 2015 and has been translated into 13 languagesShe has written and reported for The Wall Street Journal The New York Daily News the New York Time