Robert Scoble: Naked Conversations How Blogs are Changing the Way Businesses Talk with Customers



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This book is very informative about blogging The downside is that being written in 2005 the information is now a little dated While many of the principles remain the same a number of tools and websites have merged to help move the blog culture to an Flori în păr entirely new level In this newra companies don t win by talking to people They win by listening to people as well Well said A little out of date now written in 2006 but I am glad I read it It was nice to learn about the way it was Interesting read Interesting to see how much remains true Kansas State even 5 years after publication Goes to show the blogs like the rest of social media are simply tools and in and of themselves important What is important is WHY we use them In many ways this book may seem somewhat dated to those of us who used to blog bt but its focus is on why businesses should blog and in myxperience is a must read for any marketing person working for a major US corporation While this wasn t Sexy Cosplay Anime Girls (Bikini, Military, Scifi Costume, Japanese Import, Asian Babe, Picture Book) (Xena Kai Book 3) exactly what I was looking for and is now a bit dated I still found it a useful introduction to blogs in a business context and what a readerxpects from an official blog from a company It was also handy to have the Humiliated Husband early blogging rules laid out in an approachable read Sort. From the creator of the number one business blog comes a powerfulxploration of how and why businesses had better be blogging Naked Conversations According to Warehouse Management experts Robert Scoble and Shel Israel blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue Devoid of corporate speak andmpty promises business blogs can humanize commun.

The authors talk about how blogging at M and Sun have changed the perception of the companies in the outside world This has been true in my case I see a human M after becoming a visitor to Channel 9 Same at Sun where thousands of I Little Slave employees blog including Jonathan Schwartz Apple and Google come out bad in the book both for not allowingmployees to blog about workIn the later chapters the book takes on different kinds of people and businesses and discuss how and why blogging might help them The book is full of anecdotes and pointers to other blogs Though the anecdotes are interesting there are too many of them and many are similar so it gets boring The book might have carried the same message in half its size Naked Conversations isn t a book that tells you HOW to blog but instead gives you concrete The Stall (Pony In Training examples of WHY to blog It strips it down to its bare functionalityxplaining how blogs are changing the way businesses talk with customers It describes in great detail how blogging can give you the opportunity to boost your credibility in a world that is becoming and cynical of traditional marketing and PR tactics A good read for anyone in marketing but a MUST read for business owners thinking about utilizing the blogsphere. The Dallas Mavericks Bob Lutz from General Motors and Jonathan Schwartz of Sun Microsystems are beginning to use blogs to connect with their customers in new ways Blogging has changed the rules of communication and competition You can launch an ffective blogging strategy and the reasons why you should Featuring a foreword by Tom Peters this is a resource you and your business can't do witho.

Of like a cheat sheet for blogging beginners Great book about how to use blogging in your professional life I really njoyed the authors writing style uite Sanibel Virgin engaging And Injoyed all of the stories about businesses and organizations that are using blogging the stories are very Way of the Shaman effective I learned a lot of useful things that I ll take with me as I use blogging in my professional life as a volunteer blog writer for my church Robert Shel s foray into the publishing world that helped propel them into the guru status theynjoy today I m not kidding they both know their stuff and aren t afraid to tell you I can say that because I consider them both friends This book did start the serious look by business at the online world as a two way dialogue a trend that has only accelerated since then This is a very basic book in that it is meant for people unfamiliar with blogging and further I would say it is targeted at corporate side personnel interested in understanding the value or benefits of bloggingA bit sensationalistic for my nature but a solid book in a space where there aren t too many resources The book is about business blogging It s written by the popular blogger Robert Scoble and Shel Israel In the initial chapters. Ication bringing companies and their constituencies together in a way that improves both image and bottom lineThe authors use than 50 case histories to Gallowglass explain why blogging is anfficient and credible method of business communication You'll find yourself xcited about the possibilities blogs present after reading just a few pages Discover howProminent business leaders including Mark Cuban of.